full service field marketing agency - since 1989
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Field marketing

Getting started with

Field marketing

Through field marketing, we match our energy with your brand to directly reach the consumer. Through personal interaction at locations such as stores, events, and in the city, we create strong brand experiences and engagement. Whether it’s product demonstrations or promotions, field marketing ensures a tangible and unforgettable experience for your target audience.
Auxilium Logo's cases
Intercruises
Royal Arrabian
Omroep Gelderland

What can we do for you?

Making your brand experience complete
Discover today how we can grow your business with our experience in promotion, sales, entertainment and hospitality. Contact us for a customized strategy perfectly suited to your unique needs.

Hospitality

Sales & Retail

Promotion

Additional Services

Entertainment

What does it include?

What are we going to do?
Field marketing is all about personal contact and creating an experience that directly appeals to and convinces the target audience. The interaction between your brand and the consumer is central, with the aim of promoting engagement. Our people are indispensable for this.

Energy that matches. With a selection process based on affinity.

We discuss your wishes to select the right people. This way, we ensure that the right people who have an affinity with your brand get to work.

Prepared and trained. Our employees are ready to go.

Once the plan is in place, we can provide our people with training as needed. This ensures that expectations are clear and our people are prepared.

Consistent and high-quality brand presentation.

With our people, we ensure that your brand is consistently presented in the same, recognizable way everywhere. This strengthens trust with your target audience while maintaining the quality of each interaction.

sampling actie
flyeren enthousiaste medewerkers
bob campagne promotiemedewerker

Evaluation for lasting success

After completion, we evaluate the action and analyze the results. We discuss what went well and where we can improve, so that your brand continues to grow and shine in the future.

Your field marketing partner

Boost your brand
AUX’s clients vary from large to small, from cinema to liquor, from Heineken to Durex, from government to airport, from television station to candy manufacturer. All kinds of brands, products and services have passed through our hands over the past 35 years, and new clients are constantly being added.
Omroep Gelderland
Jean Mineur
Championship Arabian Horses
Intercruises

What do others say about us?

Our clients

“We thank AUX for the smooth organization and professional help at the exhibition. We’re very happy with the outcome and look forward to some new business from it.”

Kristian Müller

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“Voor ons onmisbaar bij elke activatie! Betrokken, vindingrijk, enthousiast en vooral heel gezellig! Voor alles wordt een oplossing gevonden.”

Olga Jansen

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Promotion & Events

“Auxilium has been our staffing partner for many years. Their reliability to deliver professional, well-dressed, well-trained hospitality staff is always on point. Their staff show up on time, deliver an excellent product, and huge smiles. With our dynamic industry, it gives me comfort to know I can always rely on Auxilium when ever needed.”

Nina Kettle

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Project Manager

“I am pleased to write this recommendation for Auxilium, who provided us with exceptional service and professional hostesses for our recent events. From the initial planning stages to the events, Auxilium and the hostesses demonstrated a high level of professionalism and dedication.

The hostesses supplied by Auxilium were not only professional and well-trained but also courteous and attentive to the needs of our guests. Their ability to seamlessly manage various tasks and ensure the smooth running of the event significantly contributed to its success.”

Amanda Becker

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Team Lead Marketing

“Lynn came to us through Auxilium and we have both Auxilium and Lynn to thank for how helpful she was during our event both times we’ve worked with her. Not only was Lynn a fast learner, she was also personable, engaged in each task, and curious about event operations. We also got Chinouck’s help through the dispatch of Auxilium last May. Both ladies were truly key to our event reception table running smoothly and were capable talents we would love to have back. We would highly recommend Auxilium when considering your organization’s staffing needs.”

Micky Huang

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Project Manager

On-site

Where you need to be
No matter if it is different locations or varying times, our team always ensures an unforgettable impression and also a measurable and successful result.
Travel Retail
Events
Supermarkets
Cruise ships
Fair

Directly to

Switching fast
Specials
Sales promotions
Host and hostesses
Sampling
Fair

Field marketing agency Auxilium

Field marketing is a powerful way to put your brand on the map. We at Auxilium know this better than anyone else, which is why we’d love to help your brand. Read on to learn all about this service and what you can expect from working with Auxilium.

We’d love to tell you more about field marketing. You can also read more about working with a professional field marketing agency like Auxilium, and we like to tell you a bit about our great collaborations.

What is field marketing?

Field marketing is a marketing strategy focused on direct interaction with consumers. It’s about creating personal experiences and building relationships. This often happens through events, promotions or product demonstrations.

Field marketing is not only about sales, but also about brand awareness and customer loyalty. Brands can present their products in real-time and gather feedback from the target audience. This direct approach creates good connections

An important aspect is that field marketing focuses on specific locations where the target audience is present. Whether it’s shopping centers, festivals, or trade fairs, this approach makes it possible to respond to local needs and preferences.

By using trained employees, a brand can effectively convey its message. They serve as ambassadors who not only inform but also create enthusiasm around a product or service.

With the growing focus on experience over traditional advertising, field marketing offers companies the opportunity to make a real impact on their customers.

Succes stories of Auxilium

On behalf of Auxilium, we have worked for various companies. We have helped companies such as MediaMarkt, L’Oréal, Awakenings, and Heineken with their marketing.

One example is a partnership with the largest beer producer in the Netherlands, where Auxilium was able to reach thousands of new customers through targeted sampling campaigns and events at high-traffic locations.

Another success story is the collaboration with L’Oréal, a cosmetics company eager to focus on young people. Thanks to creative campaigns and the use of influencers, Auxilium significantly increased L’Oréal’s brand awareness. Audience engagement increased significantly, leading to the achievement of several objectives.

Auxilium has also carried out successful campaigns for MediaMarkt. Innovative approaches to field marketing strengthened brand engagement and customer loyalty. In addition, Auxilium organized unique events and tastings for Heineken and Awakenings, increasing direct interaction with consumers and further strengthening brand loyalty.

These collaborations demonstrate the power of effectively executed field marketing. Each project, from MediaMarkt to Heineken, testifies to the creativity and dedication that Auxilium puts into every campaign. Clients consciously choose to collaborate with Auxilium because they know that the results go beyond just numbers on paper.

Services offered by Auxilium

We at Auxilium offer a variety of services that contribute to your brand promotion! With customization, Auxilium caters to the specific needs of each company. From promotional activities to product demonstrations, our team has experience with different types of campaigns.

An important part of the service is organizing events. These events are perfect for brand awareness and customer interaction. They also provide support for store activations, where consumers can learn about products directly.

Additionally, Auxilium focuses on training and development of field marketing teams. By properly educating employees, Auxilium ensures that they perform optimally during campaigns.

With our expertise and innovative approach, Auxilium is a valuable partner for any organisation interested in field marketing in the Netherlands.