full service field marketing agency - since 1989
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Field marketing

Getting started with

Field marketing

Through field marketing, we align our energy with your brand to reach consumers directly. By engaging in personal interactions at locations such as stores, events, and in the city, we create strong brand experiences and engagement. Whether it’s product demonstrations or promotions, field marketing ensures a tangible and unforgettable experience for your target audience.
Auxilium Logo's cases
Intercruises
Royal Arrabian
Omroep Gelderland
Ready for the perfect brand experience?

We start with thorough preparation to ensure we fully understand your brand and objectives. Our experienced team develops a customised strategy, ready to reach your target audience in the right way.

The right team in action

Our well-trained team members work energetically to bring your brand to life. We create personal interactions with your target audience exactly where it matters, ensuring maximum engagement.

Evaluation for lasting success

After the campaign, we evaluate the action and analyse the results. We discuss what went well and where we can improve, ensuring that your brand continues to grow and shine in the future.

Jouw fieldmarketing partner

Boost je merk
De klanten van AUX variëren van groot tot klein, van bioscoop tot drank, van Heineken tot Durex, van overheid tot luchthaven, van televisiezender tot snoepfabrikant. Allerlei soorten merken, producten en diensten zijn bij ons de afgelopen 35 jaar de revue gepasseerd en daar komen steeds nieuwe klanten bij.
Omroep Gelderland
Jean Mineur
Championship Arabian Horses
Intercruises

Wat zeggen anderen over ons?

Onze klanten

“We thank AUX for the smooth organization and professional help at the exhibition. We’re very happy with the outcome and look forward to some new business from it.”

Kristian Müller

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“Voor ons onmisbaar bij elke activatie! Betrokken, vindingrijk, enthousiast en vooral heel gezellig! Voor alles wordt een oplossing gevonden.”

Olga Jansen

Jean Mineur Mediavision

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Promotion & Events

“Auxilium has been our staffing partner for many years. Their reliability to deliver professional, well-dressed, well-trained hospitality staff is always on point. Their staff show up on time, deliver an excellent product, and huge smiles. With our dynamic industry, it gives me comfort to know I can always rely on Auxilium when ever needed.”

Nina Kettle

Intercruises

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Project Manager

“I am pleased to write this recommendation for Auxilium, who provided us with exceptional service and professional hostesses for our recent events. From the initial planning stages to the events, Auxilium and the hostesses demonstrated a high level of professionalism and dedication.

The hostesses supplied by Auxilium were not only professional and well-trained but also courteous and attentive to the needs of our guests. Their ability to seamlessly manage various tasks and ensure the smooth running of the event significantly contributed to its success.”

Amanda Becker

Meddrop BMT

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Team Lead Marketing

“Lynn came to us through Auxilium and we have both Auxilium and Lynn to thank for how helpful she was during our event both times we’ve worked with her. Not only was Lynn a fast learner, she was also personable, engaged in each task, and curious about event operations. We also got Chinouck’s help through the dispatch of Auxilium last May. Both ladies were truly key to our event reception table running smoothly and were capable talents we would love to have back. We would highly recommend Auxilium when considering your organization’s staffing needs.”

Micky Huang

HWA Communications

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Project Manager

Op locatie

Daar waar je moet zijn
Of het nu gaat om verschillende locaties of uiteenlopende tijdstippen, ons team zorgt altijd voor een onvergetelijke indruk en daarnaast een meetbaar en succesvol resultaat.
Schiphol
Events
Supermarkets
Cruise ships
Fair

Directly to

Snel schakelen
Specials
Sales promotions
Host and hostesses
Sampling
Promotions

Field marketing agency, Auxilium

Field marketing is the driving force behind many successful brands. It brings companies closer to their customers through direct interaction and personal experiences. But what makes it so effective? And why should you choose a specialist like Auxilium?

Here, you can learn more about field marketing, the benefits of collaborating with a professional agency like Auxilium, and inspiring success stories. Discover how Auxilium stands out from other field marketing companies and the services we offer to help your brand grow.

What is field marketing?

Field marketing is a marketing strategy focused on direct interaction with consumers. It revolves around creating personal experiences and building relationships. This often occurs through events, promotions, or product demonstrations.

In field marketing, it’s not just about sales; it’s also about brand awareness and customer loyalty. Brands can present their products in real-time and gather feedback from the target audience. This direct approach fosters authentic connections.

An important aspect of field marketing is its focus on specific locations where the target audience is present. Whether it’s shopping centers, festivals, or trade shows, this approach allows for addressing local needs and preferences effectively.

By utilising trained staff, a brand can effectively convey its message. They serve as ambassadors who not only inform but also generate enthusiasm around a product or service.

With the growing focus on experience over traditional advertising, field marketing offers companies the opportunity to make a real impact on their customers.

The benefits of using a field marketing agency

Utilising a field marketing agency offers numerous benefits for companies looking to strengthen their brand. At Auxilium, we have the expertise and experience to develop targeted campaigns.

One significant advantage of field marketing is that it facilitates direct interaction with customers. This increases engagement with the brand and fosters a strong relationship between the consumer and the product. Through a personal approach, customers feel more valued.

Moreover, a field marketing agency like Auxilium helps in gathering valuable feedback. These insights are essential for optimising products and services, leading to improved customer satisfaction.

Additionally, an effective field marketing team can increase visibility at events or trade shows. This leads to more leads and potentially higher sales figures. Strategically deploying personnel on-site makes a significant impact on brand awareness.

Finally, partnering with professionals saves time and resources. Companies can focus on their core activities while experts handle successful on-site marketing campaigns.

Why choose Auxilium as your field marketing agency?

When selecting a field marketing agency, the right partner is essential. Auxilium offers a unique approach that focuses on customisation and results-oriented strategies, allowing us to perfectly align with your specific needs.

Our team consists of experienced professionals with extensive market knowledge. We understand what it takes to help your brand grow and stand out in a competitive environment.

With innovative strategies, we ensure that your message is conveyed effectively. We believe in the power of personal interaction, allowing us to build relationships that go beyond mere transactions.

Moreover, transparency and communication are paramount to us. At Auxilium, you are always informed about our activities and results, so you know exactly what to expect.

Our flexibility allows us to respond quickly to changes within your business or market trends. This fosters a dynamic collaboration where growth is at the forefront.

Choosing Auxilium means choosing quality, professionalism and a commitment to your brand’s success.

Succes stories of Auxilium

Auxilium has supported a diverse range of brands in achieving their goals, including renowned names such as MediaMarkt, L’Oréal, Awakenings, and Heineken. One example is a collaboration with the largest beer producer in the Netherlands, where Auxilium, through targeted sampling campaigns and events at high-traffic locations, managed to reach thousands of new customers.

Another success story involves the collaboration with L’Oréal, a cosmetics giant targeting young people. Through creative activations and the use of influencers, Auxilium significantly boosted L’Oréal’s brand awareness. The engagement of the target audience increased substantially, leading to a significant growth in online sales.

Auxilium has also executed impactful campaigns for MediaMarkt. Through innovative approaches in field marketing, brand engagement and customer loyalty were strengthened. Additionally, Auxilium organised unique events and tastings for Heineken and Awakenings, increasing direct interaction with consumers and further enhancing brand loyalty.

These collaborations illustrate the power of effectively executed field marketing. Each project, from MediaMarkt to Heineken, is a testament to the creativity and dedication that Auxilium puts into every campaign. Clients choose to work with Auxilium because they know the results go beyond just numbers on paper.

Services offered by Auxilium

Auxilium offers a wide range of services designed to help businesses grow and achieve their goals. With tailored solutions, Auxilium responds to the specific needs of each company. From promotional activities to product demonstrations, the team has experience with various types of campaigns.

An important part of the service offering is organising events. These events are perfect for brand awareness and customer interaction. They also provide support for in-store activations, where consumers can directly experience products.

In addition, Auxilium focuses on training and development of field marketing teams. By providing thorough training to employees, Auxilium ensures they perform optimally during campaigns.

Digital marketing strategies are not forgotten either. Combining traditional field marketing with online initiatives ensures a wider reach and greater impact.

With our expertise and innovative approach, Auxilium is a valuable partner for any organisation interested in field marketing in the Netherlands.