airport retail services – the attention your products deserve

In the international environment of Schiphol airport you need a results-based approach to sales promotions and efforts to draw attention to your brand.  As part of our Airport Retail Services, Our brand ambassadors and sales promoters have been representing brands at Amsterdam’s Schiphol airport and Brussels Zaventem airport for many years. They do this both before and after customs.


Our client portfolio includes Hendrick’s Gin, Glenfiddich, Camus, Old Pulteney, Absolut Vodka, Johnny Walker, Godiva Chocolatier, Lindt, Mars International, Leonidas and Valrhona. These and many other prestigious brands choose to make use of our Airport Retail Services.

sales promoters and brand ambassadors



Our proactive, experienced and commercially astute sales promoters present your brand or product to your target group in a personally relevant and engaging way.


All of our sales promoters at airports speak English and Dutch. We also have teams who, as well as being fluent in English and Dutch, also speak languages such as Mandarin, Russian, French, German, Spanish and Portuguese.


Besides supplying outstanding sales and promotion staff, Auxilium can also complete the (often lengthy) administrative procedure to obtain the necessary security passes for you.



Brand ambassadors represent your brand on a regular basis and are the eyes and ears of your company when you are not present.


Besides increasing sales and brand awareness, brand ambassadors also check the position of your brand and stock levels. And, while they’re at it, they also keep an eye on your competition!


Regular result updates, feedback and client-specific online evaluations enable you to keep track of your promotional campaigns. That way you always know how a sales or promotional campaign is going and get a clear picture of your customers. Click HERE for a detailed business case.



Auxilium also offers outstanding service by helping you optimise your sales promotion activities at airports and other locations. To ensure the best possible results, we have developed our own unique programs, which can be combined with our sales promoters and/or brand ambassadors. These include our Shopping Stimulate Program, which is a set of checks and sales stimulation activities, such as:

  • display and POS checks
  • store checks
  • stock checks
  • competition checks
  • evaluations and report processing
  • surveys, and
  • a retail staff reward system
related subjects: | sales promotion | merchandising | mystery shopper |


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